New Balance – the CUSTOM 574

On April 5, 2011 New Balance will launch the brand’s first custom shoe program. Customers will be able to order “the CUSTOM 574”, produced to customer specifications through a simple web microsite. They’ll be manufactured in their Norridgewock, Maine facility, which is responsible for producing 25% of their domestic products. Design it yourself and support American manufacturing. Double win. Obviously made in the USA. Check out more details from  More information to follow when the site launches.