Padron Watch Co. – The Hennepin Automatic

Padron Watch Co

Pardon me?  No, Padron me.  That’s the new phrase for when you want to hint that your wrists are looking bare and you need a new timepiece.  The Padron Watch Company was founded in 2011 by Leo Padron with the mission to create serious timepieces with both durability and iconic design in mind.  Mission accomplished.  A Padron is a perfect watch for today and will be a perfect watch in 50 years when you hand it down to your grandson. One of our favorites is the Hennepin Automatic, a timeless design that’s hand-built and made with durable materials like sapphire, surgical-grade stainless steel and supple leather. The Hennepin is also 100 Meter water resistant… which is 328 feet or 10 ATM (for the math dorks that care). Padron Watch Co. is located in Minneapolis, MN…so in addition to being water resistant, it’s safe to assume they’re cold as f*** resistant as well. Get it here for $389.00.

Phar North – Get Beachy Hat

PharNorth HatTo quote the crew at Phar North… “Supporting American manufacturing is more than a trend.  It makes sense and keeps Americans working.”  This is the reason obviousamerica (check our about page) was created and we love to see more and more companies joining the movement… bringing it back.  Their “Get Beachy” 6 panel flat bill snap back is must have for any head wear enthusiast and the color is in the beige/khaki family so you can wear it with pretty much anything… plus it will look clean for years as sweat and dirt will melt away into the natural pantones. Get it here for $24.00. Phar North is making all the right moves to ensure you’ve got all the gear you need for an active lifestyle no matter where you’re located… but if you happen to be in Bozeman, Montana be sure to check them out.  Go Bobcats.


IAN JAMES – Patton Pack

Ian JamesSick and tired of having to use a briefcase or messenger bag because they look “more professional”?  Think you’re too old to rock a backpack because it makes you look like you’re headed back to kindergarten?  Does JanSport come to your mind when you see someone in business attire sporting a backpack?  These are all problems of the past.  Introducing the Patton Pack from Ian James - the answer to all of your everyday carrier problems.  It utilizes the perfect blend of tan cowhide leather and navy canvas, offers lots of storage with 2 zipper pockets and has internal components to separate your laptop from the rest of your gear.  Don’t go to your next meeting looking like a toolbag, get a backpack that suits your style.  Obviously made in the USA , NYC to be exact.  Get it here for $185.00.

BILLYKIRK – No. 317 Large Carryall, Royal Sport

billykirk royal sport bag

How do you make a perfect bag even perfecter?  I couldn’t tell you either… That’s why I rely on the craftsmen at fine companies like Billykirk to figure it out.  Check out the reinterpreted design of the classic No.166 Large Carryall. This version is lighter, sportier and makes for a perfect summer weekender (4th of July, duh) or gym bag. Do you even lift bro? It’s made using a water repellent royal cordura material, navy nylon pack cloth lining, and US made black mill-spec plastic hardware with natural leather accents. Further advancements from the predecessor are the front and back outside slot pockets and two interior pockets with a D-ring to hang keys (the kind of place where you place your keys in such a good spot that you’ll forget where they are… then remember later only to remember how smart you are).  Finally, this bag won’t crumble like a lot of the spineless bags out there… It’s made with a sturdy 20″ lightweight frame it stands 14″ tall and can expand to around 12.”  Obviously made in the USA. Get it here for $297.00.



Note, current KICKSTARTER Campaign, click here! It’s about time that we’re able to give our feet a truly made in America experience.  There are plenty of American made shoes, but all too often the ever important sock is overlooked.  Not anymore. Behold Boldfoot Socks! They’re on a mission to create awesome socks for men and women, proudly made in America with comfort and quality you can count on (with free sock insurance just in case). Boldfoot was started to help spark a movement and bring apparel manufacturing back to the U.S. (similar goal to that of obviousamerica!) Currently, just 3% of all apparel sold in America is  made on U.S. soil and I’m no mathematician, but that’s way too low. It’s time to make “Brinking it Back” a reality and adding socks to the mix is not quite starting from the ground up, but it’s 2nd after shoes!  Boldfoot Socks are sewn just outside Philadelphia, PA and ready to take the sock game to a whole new level.  Check out their website here… and their KICKSTARTER Campaign here (again, in cased you skipped to the end!).

Truce Designs – Drop Liner Pack Made from Pendleton® Wool

Truce Pack

What do you get when two made in America companies combine forces?  Pure American awesomeness. Truce Designs now allows you to pick your own Pendleton Woolen Mills fabric and pattern as an outer shell on their iconic Drop Liner Pack. This unique bag  is perfect for pretty much anything… whether you travel, cycle, day hike or simply want to get through life, this pack is for you.  And if you’re every in wet weather, don’t fear, the seam-sealed interior liner will keep your items inside safe and dry. Obviously made in USA. Get it here for $380.00.

Randolph Engineering – Aviator Flash Collection


A blast of color hits a timeless classic… the Aviator Flash Collection from Randolph Engineering is a great way to step up your style while protecting your eyes from those harmful UV rays this summer.  The frames are matte chrome and they’re available in four colors: green flash, blue sky flash, orange flash and bronze flash.  Don’t get caught looking normal and boring.  Obviously made in the USA. Available here for $139.00.

Black Anchor Workshop – Ditty Bag


Black Anchor Workshop is located in the northwest port city of  Tacoma, Washington where the gritty environment can definitely be seen in the final product. The designs are one-of-a-kind as the BAW crew combines function, durability and creativity (as well as beauty, environment and community) to create something that’s much more than just a bag… it’s a completely new way to look at the traditional ditty bag. This simple bag is used by Navies and sailors around the world and carries their most important gear. Constructed from waxed canvas, solid brass hardware, and a traditional three-strand cotton rope… and available in 3 colors: Olive, Slate and Natural. Never leave home without it. Get it here for $160.00

Shinola – Detroit’s Finest

Shinola Watch

Detroit won’t only be known for the automotive industry for long… Motor City could soon be known as Watch City as well.  No other city in the US is telling the “Bringing it Back” story better than Detroit and Shinola joins the party with amazing, high quality watches that are made in the USA.  It’s about time that an American made watch can be passed down from generation to generation.  The style, quality and price are all perfect.  Seriously, perfect.  If you think the pictures look good, wait until you see them in person… Shinola has created a lineup of beautiful timepieces that rival anything Swiss, including cheese.  Introducing The Runwell… Features of The Runwell include a sapphire crystal, Super-LumiNova printed dial details, and a solid stainless steel case with screw down crown. Two hands and remote secondhand sweep are driven by the Detroit-built Argonite 1069 high-accuracy quartz movement. From the laser-etched case back to the etched lightning bolt on the buckle, every detail of The Runwell has been engineered with an obsessive focus on making a watch of the highest possible quality. And making it right here in America.



Latitude Supply Co. Launches Summer 2014 Collection

latitudesupplycologo latitudesupplyco

Breaking news… There’s finally a great place to shop for Made in USA gear in Orange County, CA. While most brands originating in the OC tend to focus exclusively on California surf wear, Latitude Supply Co. considers the nautical influences of both coasts (that means east and west). With simple yet stylish pieces as functional on the docks as they are classy on the streets, Latitude’s innovative designs combine coastal dressing and tailored fits with the finest quality fabrics and finishings. Latitude Supply Co. takes great pride in overseeing every element of production in locally based Orange County factories in order to ensure that this quality is upheld in the process of construction. 

The Summer 2014 collection just launched and it’s about time you check out their website at a minimum… if you’re in SoCal then head to Laguna this weekend and stop by…

American Made Brands Include:

- Latitude Supply Co.

- New England Outerwear

- General Knot & Co. (they make awesome bow ties for weddings, used them for mine!)

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