Fulsus USA Mountain Jacket

Fulsus USA Mountain Jacket

Arctic Blast, Polar Vortex, Cold as Hell… whatever you want to call it, the weather has been freezing in many parts of the US with a year’s worth of snow falling in three days some places.  That’s crazy precipitation and it’s not too late to up  your cold weather style…

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Baldwin Denim – The Aaron in Raw Selvage Denim

Baldwin Denim – The Aaron in Raw Selvage Denim

Founded and designed by Matt Baldwin, Baldwin Denim and Collection has been creating high quality denim pieces rooted in quality tailoring, durability and a modern aesthetic since 2009.  Starting small, with 3 men’s fits and  production runs as small as 70, the company has grown to add a women’s line…

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MAKR Daypack

MAKR Daypack

When thinking about bags and luggage, often times we go to straight to the huge duffel or awesome hard case roller, however it’s the everyday bag that’s most important.  It’s similar to golf clubs, everyone wants that new shiny driver that’s used a maximum of 14-15 times per round, when they really…

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Death At Sea Cage Tape

Death At Sea Cage Tape

We thought the Tom Sachs 25′ Stanley Kubrick Tape Measure was the most expensive ever sold (credit COOL MATERIAL for showing up when we googled “most expensive tape measure ever”) at $250.00, however we’re excited to announce there’s a new champion in this three figure price tag tape measure battle… The Death…

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Word 2015 Standard Memorandum Notebook

Word 2015 Standard Memorandum Notebook

Often times revisiting the past will inspire us to create something for a better future… in a world where everything is going digital, the pen and pad has taken a backseat to touch screens and the cloud.  We’re all about using technology to improve our quality of life, however there…

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The Founded 1776 Experience x The Paul Bunyan

The Founded 1776 Experience x The Paul Bunyan

We featured Founded 1776 back in August and talked about the “surprise box of pure America” and how cool it would be to periodically get something in the mail other than bills in the mail… Well it was fun to talk about, but once you actually go through the Founded 1776…

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Sketchbook Crafts Patchwork Backpack

Sketchbook Crafts Patchwork Backpack

A sketchbook is usually the starting point… a place where random thoughts and ideas marinate and evolve before transforming into beautiful, real life creations.  Amber Jensen must have one heck of a sketchbook because the finished products are phenomenal and each bag carries the name –  Sketchbook Crafts. Drawing inspiration from nature and…

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Hit City USA Perfect White T-Shirt

Hit City USA Perfect White T-Shirt

How do you “one up” an icon?  Well, it’s probably best not to change much and stick with simple refinements that enhance what was already flawless.  The Perfect White T-Shirt from Hit City USA is the perfect mix of classic style and modern lines.  The cropped torso make the “tucked-in” look tough to…

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Weiss Standard Issue Field Watch

Weiss Standard Issue Field Watch

A couple years ago it was almost impossible to find a quality watch made in USA, however today there are plenty of brands giving the Swiss a run for their money.  The Weiss Watch Company was founded in 2013 by California native Cameron Weiss and is on a mission to restore prestige to American watchmaking with…

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Rickshaw Bagworks Sutro Backpack

Rickshaw Bagworks Sutro Backpack

The last time we featured Rickshaw Bagworks was back in March 2012 (Messenger Bag for the iPad 2)… boy oh boy, times have certainly changed, but their unwavering passion for making things has not. At obviousamerica we’re obviously all about American made for a number of reason (see the about page), but for Rickshaw…

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